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← Back to skillsskill://outreach/draft-first-touch-smsOutreach: Draft a first-touch text message

Draft a first-touch text message

Same shape as skill://outreach/draft-first-touch-email, with three differences that matter enough to be their own skill: a text is far shorter, it costs money per segment, and you cannot send one.

Approving a text is a dashboard-only action. outreach_approve_proposal refuses any caller that is not a signed-in dashboard user — agents, admin API keys, the Slack button. Draft, file the proposal, tell the operator it is waiting in the dashboard inbox, and stop. Don't retry, don't look for another tool, and don't ask for a credential that would work. outreach_revise_proposal, outreach_withdraw_proposal and outreach_dismiss_proposal all still work on these — none of them send anything.

The pass

  1. List campaigns with outreach_list_campaigns and keep the enabled ones. Check the campaign's channel is SMS before drafting text-shaped copy — outreach_list_proposals on an existing proposal shows delivery.channelType, or read the channel off conv_list_channels.
  2. Materialise the audience with crm_list_contacts_in_segment(campaign.segmentId). Already filtered for suppression and lawful basis. Anyone who ever replied STOP to a text is suppressed automatically and will not appear.
  3. Skip contacts with no phone. outreach_propose_first_touch rejects them, and a rejection you could have predicted is a wasted call.
  4. Dedupe via outreach_list_proposals({ kind: "initial", campaignId, contactId }) exactly as the email pass does.
  5. Draft (rules below) and file with outreach_propose_first_touch({ campaignId, contactId, draftBody, evidence }). No draftSubject — a text has no subject.
  6. Stop.

Writing the text

  • 480 characters hard cap, enforced by the service. That is roughly three billable segments; a single segment is 160 characters of GSM-7 (70 if you use emoji or characters outside the GSM alphabet, which silently switches the whole message to UCS-2 and triples the cost). Aim for one segment. Every character is someone's money.
  • Plain text only. No markdown — **bold** and [link](url) arrive literally as asterisks and brackets. Write the URL bare if you need one.
  • Do not write an opt-out line. Munin appends Reply STOP to opt out. at approve time when the campaign requires it, and appends the campaign CTA URL if one is set. Both are counted against the recipient's screen, not yours, so leave room.
  • Say who you are in the first clause. A text from an unknown number with no sender is indistinguishable from spam, and unlike email there is no From line to check.
  • One ask. There is no room for context-setting, a value proposition and a call to action. Pick the ask.
  • Match the recipient's language. A Norwegian contact gets Norwegian; don't send translated English.

Good: Hei Jane — Kjell fra Munin. Du ba om beskjed når vi lanserte selvbetjent onboarding. Den er live nå. Vil du ha en rask demo?

Bad: Hi Jane! 👋 **Great news** from the team at Munin — we've *just* shipped our new self-serve onboarding flow, which we think you'll love based on our last conversation. Check it out here: [Munin onboarding](https://…) and let us know what you think! Reply STOP to unsubscribe. — emoji forces UCS-2, markdown arrives raw, and it hand-writes an opt-out line the system will append again.

What happens on approval

A person approves in the dashboard. Munin composes the final body (draft + CTA + opt-out line), creates an outbound conversation on the campaign's SMS channel in draft_only mode, and queues the message for delivery. A reply from the prospect threads into that same conversation, so outreach_propose_reply works there — see skill://outreach/draft-reply-email, which applies to texts too.

Follow-up sequences are email-only. An SMS campaign cannot carry sequenceSteps, and outreach_propose_followup rejects a text conversation. One touch, then the reply flow.

Related

  • skill://outreach/draft-first-touch-email — the same pass for email, where you may draft at length.
  • skill://outreach/draft-first-touch-call — the spoken equivalent, with a higher bar for who is worth contacting.
  • skill://outreach/review-proposals — what the operator does with what you filed, and why you cannot do it for them.
  • skill://conv/setup-voice-sms-channel — configuring the number, including defaultAgentMode and how STOP suppression works.