HubSpot has two price lists.

We keep a comparison page current, which means somebody re-checks competitor pricing on a schedule. This week that job turned up something odd. HubSpot's Marketing Hub page still says Professional is $800 a month. HubSpot's newer pricing page says Professional is $54 per seat. Neither is a typo, neither is out of date, and both were live on the same afternoon. If you are buying HubSpot in 2026, the most expensive question you can fail to ask is which of those two documents you are being sold from.

Does HubSpot have two different price lists in 2026?

Yes. HubSpot currently publishes a legacy per-hub catalogue — Marketing Hub, Customer Platform, Revenue Hub, each with bundled seats, marketing-contact tiers and a required onboarding fee — alongside a newer unified catalogue that prices everything per seat, counts records instead of marketing contacts, and lists no onboarding fee at all. Both were reachable on hubspot.com on 7 August 2026.

The split is easy to miss because it isn't announced anywhere. The legacy URLs still resolve; a browser landing on them gets redirected to the unified page, while the old server-rendered pricing tables remain live underneath. I could find no dated announcement on hubspot.com for the new seat model, no effective date on the unified page, and no "starting [date]" language anywhere on it.

• The legacy hub cataloguePriced per product, with seats bundled. Marketing Hub Professional is $800/month billed annually ($890 monthly) and includes three Core Seats; Enterprise is $3,600/month with five. Additional Core Seats start at $45/month, $75 at Enterprise. Volume is metered in marketing contacts — 1,000 on Starter, 2,000 on Professional, 10,000 on Enterprise — with non-marketing contacts stored free up to 15 million. And a required one-time onboarding fee: $3,000 at Professional, $7,000 at Enterprise.
• The unified seat cataloguePriced per seat, flat across use cases. Starter $7, Professional $54, Enterprise $90 per seat per month billed annually — identical whether you pick the marketing or the sales configuration; the selector changes the feature bullets, not a single number. Volume is metered in records: 25,000 / 250,000 / 5 million. Starter caps at five paid seats. No onboarding fee appears anywhere on the page.
• The Nordic EUR supplementA separate legal document, denominated entirely in euro, headed Limited Release Pricing. Core Seats at €20 / €60 / €90 per seat per month across Starter, Professional and Enterprise, plus a second seat type the pricing page never shows: Front Office Seats at €120 and €150. Records overage at €5/month per 1,000. If you are buying from a Nordic entity, this is plausibly the catalogue that governs you.

Is the new catalogue better?

In most respects, yes — and it is worth saying so plainly, because the interesting part of this story is not that HubSpot is being sneaky. The unified list is a genuine improvement over the thing it replaces.

It drops the required onboarding fee, which was the single most-complained-about line in HubSpot's pricing and was charged whether or not a team used the onboarding. It collapses a confusing lattice of hub-by-hub tiers into three prices. It replaces marketing contacts — a meter that punished you for storing people you never emailed, and that you could not downgrade until renewal — with records, which at least counts a thing that exists. And it cuts the seat taxonomy down to two types, Core and Front Office, where there used to be Sales Seats, Service Seats, Revenue Seats and View-Only Seats.

Those are real fixes to real problems. The issue is not the new catalogue. It is that the old one did not go away.

Which price list applies to me?

There is no published rule, which is the problem. What is observable: the unified page renders for a browser, the legacy tables render to anything that doesn't run JavaScript, and a separate euro-denominated supplement governs the Nordics under the name Limited Release Pricing. Geography and sales channel both appear to matter, and HubSpot documents neither.

The practical consequence is that two companies of the same size can be quoted materially different structures for the same product in the same week, and neither will know the other exists. A ten-seat team on the unified Professional list pays $540 a month. The same team on the legacy Marketing Hub list pays $800 plus seven extra seats at $45 — $1,115 — plus $3,000 once. Over year one that is $6,480 against $16,380.

Run the arithmetic the other way and it flips. A three-person team on legacy Marketing Hub Professional pays $800 with all three seats included; on the unified list they pay $162. But a forty-person company pays $2,160 a month per the unified list, where the legacy bundle plus 37 extra seats lands at $2,465 — close enough that the onboarding fee decides it. The seat count is what determines which catalogue is cheaper for you, and nobody is going to run that comparison on your behalf.

What changed underneath the price?

The meter. This is the part that survives whichever catalogue you land on, and it is the part that will shape your bill in three years.

AI in HubSpot is billed in HubSpot Credits. The unified catalogue includes 5,000 on Starter, 10,000 on Professional and 15,000 on Enterprise. Unused credits do not roll over. Overage bills in increments of ten at then-current pay-as-you-go rates, and the legacy Customer Platform page prices credits at $9.00 per 1,000 when paid annually, or $0.010 each.

What a credit buys is set by HubSpot and revised as they ship. The Nordic supplement carries dated entries: generating one piece of content with the Content agent costs 1,000 credits, effective 16 June 2026; monitoring one company for one custom signal for a month costs 50 credits, effective 30 June 2026; creating one company record from market segments costs 10, same date. So the exchange rate between your money and the work is a number your vendor sets, publishes in a supplement, and changes on dates you learn about afterwards.

One more wrinkle worth knowing if you're buying in euro. On the legacy pages, the EUR list is a real price list rather than a conversion — hubspot.de quotes Professional at 792 € against $800, Enterprise at 3.300 € against $3,600, and onboarding at 2.930 € against $3,000. On the unified page, euro and dollar figures are numerically identical: €54 is $54. Depending on the exchange rate on the day you sign, that is either a discount or a surcharge, and it is not disclosed as either.

Why does a vendor end up with two price lists?

Because repricing a large installed base is genuinely hard, and running the new model in limited release while the old one keeps serving existing contracts is a reasonable way to do it. I don't think this is bad faith. I think it is what happens when the meter is complicated enough that changing it requires a transition period longer than the memory of the people documenting it.

But it is worth noticing what makes the transition hard in the first place. A price list gets difficult to change in proportion to how many axes it has. HubSpot's legacy catalogue prices on seats, on marketing contacts, on a one-time fee, on hub, and now on credits — five dimensions, each of which has to be mapped onto the new model for every existing customer. That is why there are two documents, and it is the same reason the first one was hard to read.

This is the argument I made about meters generally, showing up as an operational cost rather than a philosophical one. A price with one axis can be changed in an afternoon. A price with five needs a limited release, a legal supplement, and a year of both lists being true at once.

What should you actually do about it?

If you are renewing, ask the four questions above and put the answers in the order document rather than in an email thread. If the seat maths favours the catalogue you are not on, ask to move; the worst outcome is being told no, and you will at least know which document you are bound to.

If you are shopping, price both catalogues at your real seat count before you compare HubSpot to anything else — including to us. A comparison against the wrong HubSpot list is worse than no comparison, because it feels like diligence. Our own HubSpot alternatives ranking now carries both sets of figures for exactly this reason.

And if you are leaving, the constraint that decides your timeline is almost never the data. It is the auto-renewal clause, which on most HubSpot contracts requires notice before the term rolls. The migration plan is written up separately, in the order the calendar forces rather than the order the exports do.

Frequently asked questions

How much does HubSpot Professional cost in 2026? It depends which catalogue you are quoted from. On HubSpot's legacy Marketing Hub page, Professional is $800/month billed annually ($890 monthly) including three Core Seats, plus a required one-time $3,000 onboarding fee. On HubSpot's unified pricing page, Professional is $54 per seat per month billed annually with no onboarding fee. Both were live on 7 August 2026.

Did HubSpot remove the onboarding fee? On the unified catalogue, yes — searches for "onboarding" and "one-time" across that page return nothing, and the Nordic Limited Release supplement contains no onboarding fee either. On the legacy Marketing Hub page the fee is still described as required, at $3,000 for Professional and $7,000 for Enterprise.

What is a HubSpot Front Office Seat? A second seat type that appears in HubSpot's Limited Release Pricing supplement but not on the public pricing page. It is described as giving customer-facing teams dedicated workspaces and tools, and includes Core Seat access. It is priced at €120/seat/month at Professional and €150 at Enterprise — double the Core Seat price at both tiers.

Does HubSpot still charge per marketing contact? On the legacy catalogue, yes: 1,000 marketing contacts on Starter, 2,000 on Professional, 10,000 on Enterprise, with non-marketing contacts free up to 15 million and no downgrade until renewal. On the unified catalogue the term does not appear at all — volume is counted in records, at 25,000 / 250,000 / 5 million, with overage at €5/month per 1,000.

What are HubSpot Credits and do they expire? They are the metering unit for AI features. The unified catalogue includes 5,000 credits on Starter, 10,000 on Professional and 15,000 on Enterprise. Unused credits do not roll over, and overage bills in increments of ten at HubSpot's then-current rates — $9.00 per 1,000 paid annually on the legacy Customer Platform page.

Is HubSpot pricing the same in euro and dollars? Not consistently. On the legacy pages the euro list is separately set — 792 € against $800 for Professional, 3.300 € against $3,600 for Enterprise. On the unified page the two are numerically identical, so €54 and $54 are quoted as the same tier despite not being the same amount of money.

If you would rather read one page and be done, Munin is €0 to start and MIT to self-host, and the full alternatives ranking carries both HubSpot catalogues at current figures.

A price you have to ask about twice was never really published.